Porsche is about to launch a new program called Porsche Passport, where you pay $2,000-a-month for unlimited Porsches on demand. Or you can pay $3,000 and have even more models to choose from.
You use an app to pick the Porsche you want at that moment, and someone will drive it to wherever you are. You can drive it for as long or as short as you want, kind of like when you get a DVD from Netflix. Your membership comes with unlimited mileage and, honestly, it doesn’t sound like that bad of a deal, considering that a lot of Porches could run you that price per month anyway.
For now, they’re only going to be offering the service in Atlanta, but if it’s successful, it could definitely expand to other places soon.
What else would you want to have on demand subscription for, where they’d bring it right to you?