Turns out a guy in London who must have been bored, since he was participating in “Dry January”, was perusing the list of the 20 most successful Instagram posts last year, and wondered how he could break Kylie’s record-holding #1 post with 18 million likes for her baby’s birth announcement.
There’s no mystery or back-story–he just straight out asked people to turn his picture into a record-breaking post by liking it. An egg. Nothing more, nothing less.
See what you can accomplish when your bored during “Dry January”?