Straight from the NY Times (and it’s SO WEIRD):

Please don’t expect any of the following to make sense.

But on Sunday night, a photo of an egg, orange and lightly freckled, beat out Kylie Jenner’s birth announcement as the most-liked Instagram post ever.

Is the egg encrusted in diamonds? Does the egg have a popular YouTube channel you’ve never heard of? Is a sexy celebrity holding the egg?

Nope. None of the above. Just an egg.”

Kylie Jenner just broke her own (and everyone else’s) Instagram record for most likes. This rando egg post has well over 20 million (the record was 18 million) likes, and keeps growing!

“We do not yet know who posted the egg on Jan. 4, why it was posted, or why this attempt to set a record actually worked.”

Go ahead, check for yourself. Is it worth the like? Or just another publicity stunt?